Historia del logotipo
Flecha alada
Fusión
Elementos básicos
Colores
Material impreso
Historia de la empresa
Václav Laurin, mecánico, y Václav Klement, librero, ambos entusiastas ciclistas, comenzaron a fabricar sus propias bicicletas en diciembre de 1895.
Tras una época política convulsa y un fuerte sentido del patriotismo a finales del siglo XIX, bautizaron a su empresa como Slavia. A partir de 1899, comenzaron a producir motocicletas con el nombre de Laurin & Klement.
Con el cambio de siglo, Laurin y Klement pasaron a la fabricación de automóviles. En 1905, fabricaron el primer coche de producción masiva: el L&K Voiturette A.
1895
1905
El primer logotipo de la compañía L&K con elementos de árbol de lima que simbolizan las naciones eslavas.
Fue utilizado en bicicletas y motocicletas de la marca Slavia.
1905
1911
Este logo fue utilizado en el lateral de los depósitos de combustible de las motocicletas Slavia.
1905
1925
Este logo redondo con las iniciales L&K rodeadas por una corona de laurel se inspiró en el art nouveau.
Decoraba la parte superior de los radiadores de los automóviles Laurin & Klement.
1925
1995
La famosa flecha alada ha adornado los coches fabricados en Mladá Boleslav durante casi un siglo.
Su origen es un misterio y fuente de múltiples leyendas.
1995
2011
El logotipo de ŠKODA AUTO es considerado uno de los más originales y estilísticamente puros del mundo.
2011
2015
La flecha alada es mucho más grande y prominente en la última versión.
2016
HOY
Se introdujo un cambio significativo en el escudo, que se mueve bajo la marca de imagen con la flecha alada inscrita en un anillo cromado.
The ŠKODA story began not on four wheels, but two: a bicycle called the ‘Slavia’. Our founders, Václav Laurin and Václav Klement, built it in 1895. Besides their first names and a love for cycling, they had another thing in common: a strong inventive spirit...
The firm Laurin & Klement was founded during a period of global industrial development.
Early in the 20th century, new transport modes began shaping people’s everyday lives and expanding their horizons as the first airplanes proved their worth and the first automobiles took to the road. It is this sort of pioneer era that saw two young men founding their own company. In this period of innovation, two young men – cyclists enthusiastic about the idea of individual mobility – establish their own company.
They start out with bicycle manufacture in Bohemia, a European country with a long standing industrial tradition.
Václav Klement and Václav Laurin open a bicycle manufacture and repair workshop in Mladá Boleslav.
The bicycles called Slavia sell successfully both at home and abroad.
L&K improves on the motorized bicycles designed by the Werner brothers and starts producing motorized two wheelers. These are the first motorcycles manufactured in Austria-Hungary.
Laurin invents a new motorcycle-design principle by building the frame around the engine and positioning all control elements on the handle bars, within the driver’s reach.symbio
After introducing the first prototypes at the turn of the century, L&K starts producing automobiles under the name Voiturette.
Václav Vondřich triumphs in the renowned Coupe Internationale in Dourdan, France, on an L&K motorcycle.
Series production of the Voiturette starts, along with the first true production campaign
Laurin & Klement Shareholding Company is founded.
The successful L&K type F four-cylinder is launched on the market
The company’s range now consists of nine models, from a small two-cylinder passenger car and a four-cylinder racing car to transporters and omnibuses.
An FF-type engine constructed from two four-cylinder F-model drivetrains is one of the first eight-cylinders to have ever been built.
The L&K Type-F racing version wins big in all of its categories at Semmering.
The first small four-cylinder type G is launched on the market.
The Type S – a simple, reliable large-series car was sold in countless bodywork and engine versions until 1925.
L&K takes over the RAF automobile plant (Reichenberger Automobil Fabrik) in Liberec.
After acquiring a concession, L&K starts producing Knight sleeve-valve engines for luxury models.
In the aftermath of the First World War, automobiles are considered an unnecessary luxury. L&K’s most successful product is the motorized plough Excelsior.
Post-war production is based on two model series of passenger cars labelled ‘M’ and ‘S’, which directly follow up on the pre war production.
The compact car Type-1000 is developed.
L&K begins producing aircraft engines for the Czech government.
In order to solidify theirposition on the market, Laurin & Klement merges with the Škoda Works in Pilsen, a company founded by the engineer Emil Škoda. Laurin & Klement vehicles now feature the winged-arrow logo.
The Mladá Boleslav car manufacturer is introduced under the new trade name ‘ŠKODA’ at the international motor show in Prague. One of the first cars to bear the name is the roadster type 150.
ŠKODA implements the revolutionary flow production, which enables making 85 cars per day.
ŠKODA car production is concentrated at the independent company ‘ASAP’ (Akciová společnost pro automobilový průmysl - ‘Shareholding company for automotive industry’), a subsidiary owned by the Škoda Works Pilsen.
The ŠKODA 633 model becomes the most successful six-cylinder of the period.
Developing the central-tube frame for the 420 STANDARD marks a milestone in chassis construction, laying the foundation for lower weight and, as a result, higher fuel efficiency of future models.
With the POPULAR, RAPID and SUPERB ŠKODA introduces a new successful generation of vehicles with the modern central-tube frame and OHV engine.
The POPULAR evolves to become a Czech people‘s car, breaking the record of 5,000 cars produced in one model series.
ŠKODA ranks second in the Monte Carlo Rally with the POPULAR SPORT, a model later known as Monte Carlo. The POPULAR continues to win rallies in Africa, the Balkans and Uruguay.
The model range is extended to include the mid-size model ŠKODA FAVORIT.
The ŠKODA POPULAR 995 is launched. This ‘ŠKODA for the people’ (‘ŠKODA pro lid’ in Czech) is nicknamed ‘Liduška’, a girl’s name reflecting the word ‘lidový’ (‘people’s’).
Civil production is side-lined as the Second World War breaks out. The whole group is now controlled by Reichswerke Hermann Göring AG.
The automotive industry shifts to war production. In addition to weapon components, mainly various types of delivery carts, all-wheel drive vehicles and the RSO heavy tractor.
The first modernized ŠKODA POPULAR cars leave the extensively damaged Mladá Boleslav plant.
The state economy is controlled by the socialist regime – the spring of 1945 sees the nationalization of large companies, including the Škoda Works in Pilsen and ASAP in Mladá Boleslav.
The automobile works is restructured under the new name AZNP (Automobilové závody národní podnik – ‘Automobile Works National Enterprise’).
Production of the ŠKODA 1101 was launched. The model was more commonly known as the ‘TUDOR’ due to its bodywork.
ŠKODA wins the President’s cup in the 1000-km race Montevideo - Melo Montevideo.
The armour-plated government special (‘VOS’) marks the end of production of mid-size and entry-level luxury cars in Mladá Boleslav for a long time to come.
ŠKODA introduces the sedan 1200. One noteworthy innovation is the all-metal bodywork replacing the formerly used wood and metal combination. In Europe, the all-metal body only begins to be widely used at the end of the 1950s.
The ŠKODA 440 SPARTAK is launched on the market.
ŠKODA modernizes the 440, 445 and 450 model series. The models are given new names – the OCTAVIA, OCTAVIA SUPER and FELICIA.
Using a Czech patent from 1922, ŠKODA builds an aluminium pressure casting line for their latest model. This means that the company then had the most modern foundry in Europe at their disposal. The ŠKODA 1000 drivetrain is the first series-produced engine to utilize aluminium pressure casting. With numerous modernizations, the engine was produced for almost 40 years.
One of the best 1.0l cars at the time, the ŠKODA 1000 MB with rear-axle engine, is launched on the market. A successor to the POPULAR, the model offers an ideal package of price, utility value and running costs.
ŠKODA off-roaders like the TREKKA and SKOPAK are produced in New Zealand, Pakistan and Turkey. Parts are also supplied from Mladá Boleslav, with the assembly conducted by the importer on location with assistance from ŠKODA technicians.
ŠKODA wins the Eastern European Formula 3 Championship.
ŠKODA 100 – a ŠKODA 1000 MB facelift – is launched
The ŠKODA 110 R COUPÉ sports car is introduced and, like the FELICIA, is produced at the Kvasiny plant.
ŠKODA launches the legendary 130 RS, which received numerous trophies in subsequent years. This model brought ŠKODA their greatest post-war success at the time: in the 1977 Monte Carlo Rally, where the 130 RS achieved a double win in its category.
ŠKODA builds the 105/120, a solid and affordable family car with rear engine. The customers were impressed by the good driving features and unmatched price.
ŠKODA participates in the cir cuit racing European championship. The 130 RS scores full points in six races, taking home the title in the factory rankings.
Production of the FAVORIT model series is launched. The transition to the modern concept of front-axle engine, front-wheel drive and compact bodywork with large fifth door takes place in record time. The elegant bodywork was designed by Italian designer Nuccio Bertone.
ŠKODA FAVORIT is launched on the market, recording sales success both in Czechoslovakia and abroad.
Following the political regime change in 1989, the company seeks a strong foreign partner to transfer ŠKODA based on market economic conditions to an internationally competitive company. In December 1990, the Czech Republic chooses Volkswagen.
ŠKODA, automobilová a. s. com mences its activities and joins with VW, Audi and Seat as the fourth brand of the Volkswagen concern.
There is an ongoing process of improving the quality of production, and all ŠKODA vehicles receive monopoint fuel injection systems and controlled catalytic converters.
The ŠKODA FAVORIT model after more than a million produced vehicles is replaced by the FELICIA, the first jointly developed vehicle since the merger with VW. By 2001 the company had produced more than 1.4 million FELICIA models.
In Mladá Boleslav, the foundation stone is laid for the production plant for the future new model of the middle-class OCTAVIA.
In Mladá Boleslav, the production of the millionth ŠKODA vehicle since the founding of the joint venture with VW is produced.
The ŠKODA OCTAVIA is introduced. This second production series of the brand paves the way for the company’s success in later years.
For the first time, ŠKODA produces more than 400,000 vehicles per year, which are exported to 70 countries.
ŠKODA enters the category of motor sport World Rally Car (WRC).
At Frankfurt Motor Show, the absolutely new ŠKODA FABIA is presented, and a year later it is supplemented by the FABIA COMBI.
ŠKODA founds in Mladá Boleslav the first company operated university in the Czech Republic: ŠKODA AUTO University.
ŠKODA OCTAVIA RS is so far the fastest series vehicle of the brand.
Under the traditional name SUPERB, ŠKODA presents a new luxury model and corresponds to the historic production series of higher classes from 1934 to 1949.
In Aurangabad, India ŠKODA opens its first factory of Europe.
The FABIA WRC has its première at Geneva Motor Show.
ŠKODA establishes the fourth design series, the compact ROOMSTER.
As the fifth model series, the ŠKODA YETI enters the market.
In Paris, the first ŠKODA electric vehicle is introduced: concept OCTAVIA Green E Line.
With the VisionD and MissionL studios ŠKODA launches the new design language and the most extensive model offensive in the company’s history.
ŠKODA presents the sixth model series, the urban vehicle CITIGO.
ŠKODA celebrates 14 million vehicles produced since 1905, of which 9 million were produced since the merger with Volkswagen in 1991.
The new compact ŠKODA RAPID enters the market as the seventh model series.
Following extensive reconstruction, the ŠKODA Museum in Mladá Boleslav reopens.
The 15-millionth ŠKODA vehicle is produced, and the 11-millionth engine since early 1899.
Series production is launched of the new model ŠKODA RAPID SPACEBACK.
ŠKODA AUTO launches the operation of a new Engine Centre in Mladá Boleslav.
ŠKODA AUTO produced and sold for the first time in its history 1 million vehicles in a single calendar year.
The sale is launched of the third generation of the models ŠKODA SUPERB and ŠKODA SUPERB COMBI.
ŠKODA AUTO celebrated the 120th anniversary of its establishment and 110 years since the production of the first car
The Mladá Boleslav plant celerates the 25th anniversary of the partnership of the ŠKODA brand and the VW group.
The new model ŠKODA KODIAQ was introduced, which kicked off an extensive offensive of sport utility vehicles of the ŠKODA brand.
At Shanghai Motor Show, a study was presented of a vehicle with purely electric drive, ŠKODA VISION E.
Production was launched of the new SUV ŠKODA KAROQ.
ŠKODA AUTO produced its millionth SUV!
The world premiere of a new model – the ŠKODA SCALA – took place.
ŠKODA Motorsport seized control of the WRC 2 category in the World Rally Championship series.
World premiere of the ŠKODA KAMIQ, a city SUV.
ŠKODA AUTO produced its 22 millionth car (since 1905).
The brand introduced its first electrified models, the ŠKODA CITIGOe iV and ŠKODA SUPERB
ŠKODA AUTO delivered 1.24 million vehicles to customers around the world.
La inspiración
El director comercial de ŠKODA en aquel entonces, Tomáš Maglič, es considerado el propietario intelectual de la idea.
Probablemente se inspiró en una fotografía que muestra a un nativo americano decorando el despacho de dirección de ŠKODA Plzeň en torno a los años 1918 o 1919.
Las marcas visuales
El 15 de diciembre de 1923 se registraron dos variantes de la marca en el Registro de Marcas y Diseño de Plzeň.
La primera variante, utilizada en 1924 y 1925, era una flecha alada con un ala estilizada de cinco plumas en un círculo con la palabra ŠKODA.
La segunda variante mostraba una flecha alada de tres plumas en un círculo. La flecha en ambas variantes apuntaba a la derecha. Ganó esta variante estilísticamente perfecta y desde entonces apenas ha cambiado.
El autor
Si bien es evidente que el diseño no fue obra de un aficionado, se desconoce el autor del logotipo de ŠKODA. Se rumorea que los autores pudieron ser los reputados escultores checos Otto Gutfreund u Otakar Spaniel.
Gran parte de la evidencia histórica sugiere, sin embargo, que el logotipo fue probablemente el resultado de un concurso convocado por el director técnico de ŠKODA en Praga, el Dr. Sýkora, quien inició los planes para el registro como un logotipo de la marca.
El logotipo con la famosa flecha alada apareció por primera vez en automóviles de Mladá Boleslav en 1926.
Los automóviles se fabricaron en Mladá Boleslav con la marca ŠKODA desde 1926.
Aunque el nombre de la empresa cambió por completo, el nuevo logotipo comparte muchas similitudes con el anterior.
1905
1925
El logotipo redondo está estrechamente vinculado a la marca Laurin & Klement. Decoraba la parte superior del radiador.
1913
1929
La marca registrada Laurin & Klement apareció por primera vez en 1913.
En los radiadores apareció un logotipo redondo de L&K y desde 1925 se utilizó el óvalo ŠKODA.
1925
1934
Este logotipo se utilizó solo en radiadores de coches.
Los automóviles producidos durante la era L&K llevaron la marca Laurin & Klement en el radiador hasta 1929.
1925
1995
Este logotipo fue creado en ŠKODA Plzeň y la fábrica Mladá Boleslav lo adoptó en 1925.
Se utilizó en automóviles hasta 1995 y en materiales impresos hasta 1992-1993.
Incluso hoy en día, se usa en componentes individuales como el parabrisas o las piezas del motor.
El ala
Avance técnico, alcance de fabricación, venta mundial de productos.
El gran círculo
Versatilidad de fabricación, perfección de la producción, el mundo, la Tierra.
El círculo, el ojo
Precisión de fabricación, alto nivel de desarrollo técnico, innovación.
La flecha
Métodos de producción progresiva, alta productividad.
La flecha hacia adelante
En los guardabarros, las llantas, los capós... donde fuera posible, la flecha señalaba hacia adelante.
La corona de laurel
El diseño del logotipo original de Laurin & Klement con las iniciales de los fundadores estuvo influenciado por el art nouveau a principios del siglo XX.
El logotipo está decorado con una corona de laurel, que desde la Antigüedad ha estado vinculada a la fama y la victoria. Probablemente se usó por la similitud entre el nombre Václav Laurin y el nombre latino del laurel (Laurus nobilis).
1925
1995
Azul, metálico, plata
La base del logotipo era de metal, por lo que se usaron el color plata (metálico) y el azul.
En función de las circunstancias, se usaban colores invertidos.
Años 50 y 60
Rojo
En los años 50 y 60 el logotipo se utilizó en rojo algunas veces, también se invertía cuando era necesario.
1993
1994
Verde
La primera modificación del logotipo de ŠKODA. El azul fue reemplazado por el verde y se añadió un nuevo círculo con el nombre de la empresa.
1994
2011
Black and green
El logotipo negro y verde le dio a ŠKODA un toque bastante original: el negro simboliza la tradición centenaria de la empresa y el verde sugiere ecología.
2011
presente
En el pasado, se utilizaron diferentes logotipos para los automóviles y el material impreso. No hubo reglas precisas sobre el uso del logotipo hasta 1994 y, por lo tanto, había muchas variantes. El primer manual de identidad corporativa se creó en 1994 junto con el modelo FELICIA.
Material histórico de la empresa
1930–1945 ASAP (Sociedad Anónima para la Industria Automovilística)
Material histórico de la empresa
1930–1945 ASAP (Sociedad Anónima para la Industria Automovilística)
Material histórico de la empresa
1930–1945 ASAP (Sociedad Anónima para la Industria Automovilística)
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